Marketing & Optimization

Notes from the shop — process, tools, and the occasional opinion.
May 27, 2025

What is Included in Basic SEO Implementation

One of the things we include with every website is SEO optimization — or implementation. But what does that actually mean? It can be…
August 9, 2024

SEO Visibility Score: How To Find Yours and Help It Grow

Your SEO visibility score tells you something very important about your site: how effectively your SEO efforts are working to improve your site’s search…
August 2, 2024

What Is SEO Visibility and How Can You Improve It? 

You know about SEO. But what about SEO visibility — is that the same thing? Not quite, but there’s certainly overlap.  Let’s look into…
July 11, 2024

How to Write Your Website Copy: Hire a Copywriter

Updated: July 11, 2024 There is one huge roadblock we see time and time again in web projects: content. No matter if you’re building…
January 24, 2024

What is an SEO Audit Service?

Building a website for your business is important, but it isn’t a one-and-done task. To reach your target audience, your site must be optimized.…
January 9, 2024

SEO Copywriting: Quick Guide & Best Practices

SEO copywriting is online writing created to be helpful to readers yet optimized to appear in search engine results. When done correctly, it uses…
August 24, 2022

Organic SEO Is a Long Game

Spigot has been designing websites in Park City since 2007, and for most of that time we'd come up first or towards the very…
April 29, 2022

The Importance of Web Content Management for Businesses

Whether you run a small business, non-profit organization or e-commerce business, website content management can take up a lot of your time and effort…
April 27, 2020

Website Design and Digital Marketing for Nonprofits: A Case Study (Part I)

At Spigot Design, we take pride in our work with local nonprofits. From website design and development to ongoing content management services and digital…