marketing
Notes from the shop — process, tools, and the occasional opinion.
February 21, 2024
You’ve Just Launched a New Website… Now What?
You've just launched a brand new website and now you may be wondering, what's next? Well let's take a second and first say this:…
August 24, 2022
Organic SEO Is a Long Game
Spigot has been designing websites in Park City since 2007, and for most of that time we'd come up first or towards the very…
February 15, 2018
Yelp is Not a Good Marketing Tool for Your Business
For years Yelp salespeople have called periodically to get Spigot on board with advertising through their platform. These people have all been brushed aside.…
March 27, 2014
On Blogging and Self Publishing
Since the day we began building websites on content management systems we've encouraged our clients to blog; To write about things that might interest…
September 4, 2013
Case Study: Website Design by Market Segment
One challenge we face time and time again is a client's desire to feature everything on the home page. When a content manager has…
May 13, 2013
Why I don’t post anything relevant on Facebook
I rarely (never) post anything relevant to Facebook. No status updates, no conversations, no images. Nearly everything I post is a link to something…
March 21, 2012
There’s no F11 key for awesome website
A colleague of mine and I used say, there's no F11 key for awesome design. This means good design takes work, and while your…
March 16, 2012
Goodbye Posterous – Hello Self Hosted
Posterous, the free hosted blogging platform was recently acquired by Twitter (see the Posterous announcement here), and while they say the service will continue…
April 8, 2011
Use Social Media the Smart Way
Blog First Social Media websites play an important part in marketing your business - there's no denying the power they have in getting the…
March 25, 2011
Nibbler: Awesome Website Testing
There's a lot of ways to test and benchmark your website, but few are as fun as Nibbler. And it's free! What does Nibbler…